#What happened to ronald mcdonald tv
So Scott came up with Ronald McDonald, the Hamburger-Happy Clown, and featured in three TV McDonald’s commercials. In 1963, the burger chain approached Scott to create a character to help them sell hamburgers. The character of Ronald McDonald was created by Willard Scott, who had played Bozo the Clown on TV in Washington DC from 1959 to 1962. Yes, that same Willard Scott who was the weatherman on the Today Show for 35 years. What caused the downfall of Ronald, and what was the marketing thinking behind this?Īnd more importantly, where the hell is Ronald now? The Ronald origin story Several years ago, without much fuss or fanfare, it seems Ronald McDonald was told to pack his desk and was quietly escorted out of the building. He was banished from McDonald's marketing.
I would sidle up next to him and wait for my parents to order. On those Sunday nights, I would rush to the front of the store where Ronald McDonald - the face of the food chain - sat on a bench. And every time I went to the place where my favorite clown could be found. Both were offering a young child an insight into America.
In the ’80s, the fast-food chains hadn't exploded across Australia as they have now, and it was pretty much McDonald's or Kentucky Fried Chicken. Once a month, my parents would take us to the Golden Arches for dinner on a Sunday evening. The rise and fall of a beloved brand mascotĪs a child growing up, McDonald’s was my version of a Michelin star restaurant.
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